Simple North begins with a connection between fragrance and place: a salt-swept shoreline, a shaded woodland path, or the warmth of a familiar room. Those references guide candles made to become part of everyday life at home.
Fragrance with a point of view
Our founder, Ashley Beurer, is a Certified Aromatherapist and formulates each scent. The starting point is a particular setting or atmosphere, followed by the notes that give it character. Cypress and moss suggest woodland shade; sea salt and coastal herbs recall open water and a rugged shore.
The materials we choose
Our candles are hand-poured in small batches in Raleigh, North Carolina, using 100% plant-based soy wax and natural cotton wicks. We choose premium, phthalate-free fragrance oils crafted with botanical extracts and essential oils sourced from around the world.
For a closer look at these choices, read Why We Choose Soy Wax.
Designed to belong at home
Scandinavian simplicity informs our understated vessels and restrained labels. The intention is a candle that settles naturally into the room, with fragrance bringing a personal detail to it.
More than one view of a place
Our Scent Series brings together three fragrances around a shared setting. Woodlands moves through evergreens, moss, and warm woods. By the Sea explores coastal herbs, fruit, flowers, and salt air. Each candle offers a different way into the landscape.
Begin with a place you love, or use the Discovery Set to explore four fragrances of your choosing.
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